Marketing

Rotem Sela launched a new dietary supplement brand with a stunning presentation, but customers who searched for it on Google could not find the site and encountered a list of failures on the official page.

Ahead of the Tishrei holiday season, Coca-Cola Israel is expanding its product range by introducing new six-packs featuring 1.75-liter and 2-liter bottles.

After over a decade in senior management roles in retail and consumer goods, the person previously chosen as Israel's Marketer of the Year joins the sports giant to lead its marketing strategy.

How much is a campaign for an account with 100,000 followers worth, and how have opinion leaders become business partners earning commissions on every sale? The data behind the industry is revealed.

David Galperin discovered in his childhood that keeping promises is the key to big business. The teenager who distributed flyers at night now leads the Gil Group, employing over 80 people. In an interview, he recalls his journey from yeshiva studies to building a media powerhouse with an annual turnover of 120 million shekels.

Tel Aviv light rail passengers were caught in an unconventional event as the train cars transformed into a lively party scene featuring dozens of stars and leading influencers.

After closing hundreds of branches and recording a consistent decline in sales, the fast-food chain Wendy’s is undergoing a major reorganization. Leading the move is a former senior executive at McDonald’s who must return the veteran brand to profitability.

Tal Raban, former CEO of Coca-Cola Israel, reveals how one brave decision to introduce a new and unknown brand managed to change the balance of power in the beverage market within just one year: "Great results happen only with brave decisions."

An AI-based marketing platform is gaining a foothold in the Israeli advertising industry. Bank Hapoalim launches a complex offering activities for children on smart consumption and financial education. Events and appointments.

While the restaurant industry struggles for every shekel, the owner of the restaurant in question on Nachalat Binyamin breaks the rules and explains why he lets his customers "beat the system" knowingly.

The new campaign of the insurance company "Hachshara" is based on a rapper character created entirely by AI. "Camri Retail" launches the "Hamama Shoshelet Pitzuchim" chain. Also in this issue: new branding for Pango, appointments, and market news.

The Vaniglia ice cream chain is collaborating with the importer of the British brand PerfectTed. In Bnei Brak, a building damaged by an Iranian missile has been demolished for a new residential project. Sodexo Israel is expanding its catering operations, and Chinese truck manufacturer FAW is launching a 3 million shekel campaign.

The new 'Junior' campaign from Bank Hapoalim tops the memorable and favorite commercials ranking by Globes and Geocartography. 9 Insurance with Udi Kagan takes second place, while the Holiday Finder site enters the index for the first time after 4.5 years on air.

The long-standing beverage brand is updating its classic recipe and bringing lime to the forefront. Alongside the change in taste, the packaging will also undergo a facelift with a neon design and a new logo. The company is aiming for the heart of Generation Z | All the details

SUPERMARKETING is a column that introduces you to the people leading the marketing world in Israel. This time: Ofri Shabo, CMO of Magnum Israel.

The volume of sales by contractors remains low, and alongside creative promotions, a new tool has entered the picture: influencers and customer clubs. This is a natural industry development, but it is important to know how to filter the noise. Weekly column.

After a surprising conversation with a businessman who said harsh things to him, the former media personality decided to act against his feelings and was amazed by the result he received within minutes.

Uncertainty arouses curiosity, heightens anticipation, and creates ideal content for social media. This is how major brands turn a simple purchase into an exciting event, but what happens when the surprise turns into disappointment?

A mysterious man has become an attraction in West Hollywood after settling 9 meters up inside an air-conditioned, furnished "living room." Dressed in pajamas and a robe, he communicates with passersby via a whiteboard. The unusual stunt is a promotional campaign for a new Netflix film.

Or Nahum grew up in Eilat in a family of judges and scientists, the "black sheep of the family." He survived painful layoffs and an economic collapse during COVID, "ate shit in commercial quantities," but refused to give up. Now, at 38, he reveals the tough path he took and the big regret he still carries. A special interview.

Even without being on air, Bank Hapoalim once again tops the memorability and favorability rankings, according to Globes and Geocartography. The index is dominated by summer-themed advertisements, including those from MAX and Duty Free.

A social media influencer with tens of thousands of followers announced she was joining the brand's team of ambassadors in Israel, but one embarrassing photo revealed the actual device she uses.

Have you ever searched Google for a pair of sneakers, and within minutes they appeared in your feed alongside a "limited time" discount and a recommendation for a jacket to complete the look? This has long been more than just digital advertising shown to everyone in the same way. Artificial intelligence is increasingly integrated into our shopping experience, learning our preferences and habits...

A humanoid robot named Bo Sunaida "married" a robot named Muaza in a festive ceremony in Dubai. This is a marketing project with no legal or religious validity that has gone viral on social media.

Marketers use cognitive biases like the 'anchoring effect' and 'framing effect' to influence our spending decisions. Understanding these mechanisms helps us become more conscious consumers.

This summer, the credit card market saw intense competition between Fly Card, FlyAway, and SkyMAX. The situation drew attention as McCann Tel Aviv began handling advertising for two competing brands simultaneously.

The 2026 annual branding conference will be held in an expanded format, combining the ISRAEL BRAND AWARD 2026 ceremony with a professional conference featuring industry lectures.

The Israeli airline El Al is undergoing a major strategic transformation to strengthen its brand and improve customer experience. Nadav Hanin, VP of Marketing and Digital, has been named Marketer of the Month.

Bank Hapoalim ranks first in the Globes and Geocartography list for the third consecutive time, with recall and likeability rates significantly exceeding the semi-annual averages.

20 years of career — and an empty profile. What we discovered after hundreds of conversations with senior marketing managers, and why the real barrier is not time.

SUPERMARKETING is a series that introduces you to the people leading the marketing world in Israel. This time: Efrat Braunstein, VP of Marketing at Leket Israel.

Promotional campaigns like "Apartment as a Gift," digital tenders, and deep discounts are being used by developers to combat housing market stagnation. However, buyers remain cautious, and banks are scrutinizing deals under a microscope, refusing to recognize "on-paper" sales.

Social networks and artificial intelligence are taking over the marketing and advertising world. Is the old and conservative real estate industry also racing in that direction? Are Instagram, TikTok, and Facebook the new sales offices? We spoke with professionals to understand what content works and what doesn't, what makes a client leave details, and what still requires a personal meeting.