Jafora-Tavori Appoints Galit Mor-Meshorer as New Chief Marketing Officer

Jafora-Tavori, Israel's second-largest beverage manufacturer and marketer, announced on Sunday the appointment of Galit Mor-Meshorer as its new Chief Marketing Officer and member of the management team. She will assume her role in the coming weeks.

Mor-Meshorer holds a master's degree in marketing and business administration from the College of Management Academic Studies. In her new position, she will oversee the company's marketing strategy, brand management and development, and the identification of new growth engines in the local beverage market.

Extensive Experience in Marketing and Business

Mor-Meshorer brings over 20 years of experience in marketing, business development, and management. For the past five and a half years, she served as a business unit manager at Tnuva, leading the yogurt and protein product categories, which achieved double-digit annual growth and became standout performers in the dairy aisle. Prior to that, she spent nearly twenty years in various commercial and marketing roles at Pelephone, culminating as head of business marketing.

"I am pleased to welcome Galit Mor-Meshorer to her new role. Galit brings a significant combination of marketing and business experience, a deep understanding of the Israeli consumer and food market, and a proven ability to identify opportunities and lead brands to growth," said Doron Glazer, CEO of Jafora-Tavori.

Company Background and Portfolio

Established in 1990 following the merger of two long-standing companies, Jafora-Tavori employs nearly 1,000 workers and produces over one million beverage units daily. Its prominent brand portfolio includes Schweppes, Crystal, Tapuzina, Spring, and Miz Paz, among others.

The appointment follows corporate structural changes earlier this year, including Carmel Corp's completion of the sale of its shares in Green Pet, finalizing an agreement initially announced in April 2026.