The insurance company that presents: a new AI-based presenter
The new campaign of the insurance company "Hachshara" is based on a rapper character created entirely by AI. "Camri Retail" launches the "Hamama Shoshelet Pitzuchim" chain. Also in this issue: new branding for Pango, appointments, and market news.
1. Marketing
The insurance company "Hachshara" is launching a campaign for its youth savings product, "BEST INVEST YOUNG," featuring a rapper character created entirely by AI—from the visual design and lyrics to the vocal performance.
This move follows a 60% jump in new policy openings and deposits over the last 12 months. The company highlights growth potential within the 18–25 age group, which accounts for approximately 9% of Israel's population. This demographic is showing increased financial awareness and demand for investment tools, driven by the cost of living and access to information via social media.
2. Retail
"Camri Retail" is expanding its operations with the launch of the "Hamama Shoshelet Pitzuchim" chain. The first branch is opening in Ganei Tikva with an investment of approximately 1 million shekels.
3. Branding
Pango is launching a new strategy under the brand "Pango. Get out of the house," aiming to expand the app's utility for leisure and travel services. The update integrates a new category for locating coffee carts, hiking trails, and travel services abroad, such as insurance and car rentals. To mark the launch, the company is offering limited-time benefits.
4. Appointments
Zion Abuna has been appointed as the head of the Spokesperson, Communications, and Information Division at the Ministry of Communications. She will officially take office next week, replacing Eli Hershkovitz, who is stepping down after a 3-year tenure.
Entrepreneur and investor Alon Arvatz, who previously recorded a successful exit, has been appointed to the board of directors of Keshet, a donor cooperation fund.
Number of the day
40 billion dollars — the estimated revenue run rate for OpenAI for 2026, doubling the previous year's figures.
