Prima Hotels Restructures Leadership as Longtime Marketing VP Steps Down
Prima Hotels restructures its management after 25 years as Haim Duke steps down, appointing Roni Weiser as Marketing VP and Oren Botbul as Sales VP to drive future growth.
After 25 years of service, Haim Duke, Vice President of Marketing and Sales at Prima Hotels, is stepping down from his role. As part of the company's preparations for continued growth and expansion in the coming years, the hotel chain has announced a reorganization of its marketing and sales management structure. Consequently, the company has decided to split and deepen these domains by appointing two dedicated vice presidents.
New Leadership Appointments
Roni Weiser has been appointed as the Chief Marketing Officer of Prima Hotels. Weiser brings 18 years of experience in marketing and management. In recent years, she has served in senior management roles, including Chief Marketing Officer at Nespresso and Marketing Department Manager at Isrotel Hotel Chain. Her experience encompasses leading marketing strategies, growth and innovation initiatives, brand management, and premium customer loyalty clubs.
Oren Botbul has been appointed as the Vice President of Sales at Prima Hotels. Botbul brings over 25 years of experience in the hotel and tourism industry, holding senior management positions in sales, marketing, and business development. Among his previous roles, he served as VP of Sales and Marketing at Africa Israel Hotels Group, which included Holiday Inn and Crowne Plaza hotels. His background includes managing large-scale sales and marketing operations, business development, launching new hotels, building commercial strategies, and leading large teams.
Strategic Reorganization
Avi Dor, CEO of Prima Hotels, stated: "I want to thank Haim Duke for 25 years of significant contribution to Prima, for our shared journey, and for his role in the development and building of the chain over the years. We are not saying goodbye yet, and I am glad that Haim will continue to be a part of our path. I consider him a close friend and cherish our connection over the years."
Dor further noted: "The hotel industry has undergone profound changes in recent years, both globally and technologically. Changes in consumer behavior and the accelerated development of artificial intelligence (AI), alongside the evolution of marketing and sales channels, require us to adapt our organizational structure and management capabilities to the new world."
