70,000 shekels for a campaign: how much do social media influencers in Israel really earn?
How much is a campaign for an account with 100,000 followers worth, and how have opinion leaders become business partners earning commissions on every sale? The data behind the industry is revealed.
The social media advertising industry is undergoing a dramatic change, as advertisers and brands stop looking solely at the number of followers at the top of a profile. Today, audience engagement, the actual number of video views, and sales rates are the key metrics that determine an influencer's value. A small account with high story view rates may be much more attractive and profitable for a brand compared to a huge account with low engagement.
According to a Bizportal check, there is no fixed price list in Israel, and pricing is derived from content quality, exclusivity, and the scope of the campaign. Influencers with tens of thousands of followers earn hundreds to thousands of shekels per activity, while accounts with about 100,000 followers charge around 8,000 to 10,000 shekels per campaign. For prominent opinion leaders, prices reach tens of thousands of shekels and up to 70,000 shekels or more for a comprehensive activity. However, this is gross income, from which management fees, production costs, equipment, and taxes are deducted.
The economic model has also developed in the field of direct sales. Using coupon codes allows brands to accurately measure purchase conversions and pay commissions based on success, which creates an ongoing income channel for influencers who drive action. Calculations in the industry show that a successful campaign that brings hundreds of purchases turns the influencer from a digital billboard into a business partner that generates direct gross profit for the company.
The next stage in the evolution of social media influencers is the transition from advertising others' products to establishing independent brands. Prominent examples in the world, such as the Feastables chocolate brand by YouTuber MrBeast, show that holding full ownership of a business generates hundreds of millions of dollars in revenue. A sponsored post brings in money on a one-time basis, but products and customer clubs allow for building a stable business that relies on the audience's trust.
