Advertising

The tech giant is in trouble in London following an unprecedented class-action lawsuit claiming the company used its power in the iPhone to crush competition in the digital advertising market.

A US court has rejected the Department of Justice's demand for Google to divest its advertising business. The company will retain control of its AdX exchange, subject only to operational adjustments.

OpenAI's advertising business has reached an annual revenue run rate of $1 billion just 200 days after launching ads in ChatGPT. The service has expanded to 47 countries, though Israel is not included.

The US Federal Trade Commission has filed a lawsuit against Amazon, accusing the e-commerce giant of systematically overcharging advertisers. The regulator claims that auction manipulation generated $20 billion in illicit gains.

How much is a campaign for an account with 100,000 followers worth, and how have opinion leaders become business partners earning commissions on every sale? The data behind the industry is revealed.

Meet "Ya Lily," an internet star with hundreds of thousands of followers on Instagram and Facebook, promoting products for the Chinese retail giant Temu. She is considered the company's leading content creator in Europe, but a new study by an independent organization reveals that she likely does not exist in reality. Lily is just the tip of the iceberg of an entire industry of fake accounts that...

Following an advertising campaign claiming that agents' recommendations are influenced by commissions, the Chamber has filed a sharp demand to the Capital Markets Authority and the insurance agency. All the details on the conflict shaking the market.

OpenAI, the developer of the popular chatbot ChatGPT, has begun displaying ads to users in India, one of its largest and most active markets. The ads will be shown to users on the free plan and the low-cost "Go" plan, which costs about 4 dollars a month. The move, already active in 38 countries including the USA, Japan, and European nations, is intended to increase the company's revenue ahead of...

yes is launching a new advertising model in VOD, with ads before content and during pauses. Partner reveals electricity consumption records, Fireblocks recruits a former US SEC official, and the Israeli Basketball Hall of Fame is inaugurated.

The tech giant is launching a series of major updates that allow you to integrate your Facebook, Instagram, and Google accounts with its smart assistant, alongside a new desktop application.

Israel's leading food influencer is translating hundreds of thousands of followers into a massive revenue engine. How much she earns per month, what her brand is worth, and what business she owns at the Tel Aviv Port

Bank Leumi has filed a 26.6 million NIS lawsuit against Meta in the Tel Aviv District Court, alleging the systematic distribution of fraudulent ads on Facebook and Instagram that impersonate the bank.

Apple has announced that it is introducing advertisements into the Apple Maps app. Initially, registration is open to businesses in the US and Canada, marking a shift in the company's long-standing strategy.

The new 'Junior' campaign from Bank Hapoalim tops the memorable and favorite commercials ranking by Globes and Geocartography. 9 Insurance with Udi Kagan takes second place, while the Holiday Finder site enters the index for the first time after 4.5 years on air.

New data reveals the astronomical sums that the world's leading celebrities pocket for a single sponsored post, with Cristiano Ronaldo leading the list, followed immediately by his long-time rival on the pitch.

After two years of hard work and a significant budget raised from the public, a much-discussed advertisement by a well-known non-profit organization was rejected by Israel's main broadcasting bodies on the grounds of offending public sensibilities.

The new Samsung AI campaign in Israel featuring the model sparked a storm and unprecedented public outrage online due to an unusual message, which led the company to completely remove the advertisement from all social networks.

The podcasting industry is facing a major threat as Spotify introduces a 'Skip Ahead' button, allowing users to bypass ads. This feature risks collapsing the business model that sustains creators.

Oren Frank, one of the most prominent figures in the Israeli advertising industry and founder of Talkspace, passed away this morning after a battle with a serious illness. He began his career at McCann in 1997 and was later appointed CEO of the agency alongside Shira Margalit. His wife Roni wrote in a tribute: "He wanted to do something significant and important in his life."

Meta has removed dozens of advertisements from its network containing offensive sexual content involving minors, generated by AI, after researchers from the Tech Transparency Project identified more than 50 such ads. The company announced it is developing new systems to strengthen enforcement.

Internet personality Maya Wertheimer revealed the truth behind her sponsored collaboration with a well-known premium brand and explained why she approached the management with an unprecedented demand to lower prices for parents in Israel.

Deni Avdija leads the new El Al campaign for the "Frequent Flyer" club and the FLY CARD. In the commercial, the basketball player talks about how you can win free flight tickets to selected destinations around the world and enjoy discounts of dozens of percent on purchasing flights with points.

Despite positive second-quarter financial results, Taboola shares plummeted on the Nasdaq due to investor concerns over a new policy planned by Google regarding web navigation.

Even without being on air, Bank Hapoalim once again tops the memorability and favorability rankings, according to Globes and Geocartography. The index is dominated by summer-themed advertisements, including those from MAX and Duty Free.

Have you ever searched Google for a pair of sneakers, and within minutes they appeared in your feed alongside a "limited time" discount and a recommendation for a jacket to complete the look? This has long been more than just digital advertising shown to everyone in the same way. Artificial intelligence is increasingly integrated into our shopping experience, learning our preferences and habits...

Taboola reported its second-quarter 2026 results, showing improved profitability despite missing revenue forecasts. The company lowered its annual revenue outlook, causing shares to fall by 26%.

A turning point in the advertising struggle between aviation clubs: After demanding the removal of parts of the Flyall advertisement, the Second Authority has changed its decision, determining that the comparison to Isracard's FLYCARD is legitimate. CAL must now add prominent clarifications and submit the corrected version for approval.

Drama in the PR world: Samsung Israel's spokesperson, Tal Alexandrovich, starred in a sponsored article for her client while recommending the new Galaxy device. Rani Rahav criticized the lack of proper disclosure and attacked sharply: "In our profession, integrity must be our guiding light; even in marketing content, it is mandatory to tell the truth."

As part of a new strategy to attract advertisers to Yinon Magal's flagship program 'The Patriots', Channel 14 has introduced a time-limited promotion: businesses that commit to three months of advertising will receive a fourth month free of charge.

Gideon Amichay opens up in a surprising interview, addresses the technology that is driving the world crazy, reveals the campaign he is most proud of, and explains why he refuses to work with politicians.

This summer, the credit card market saw intense competition between Fly Card, FlyAway, and SkyMAX. The situation drew attention as McCann Tel Aviv began handling advertising for two competing brands simultaneously.

The Vegan Friendly organization has faced a ban on its latest commercial across Israeli television and cinemas. Regulators deemed the content 'controversial,' leading the group to shift its campaign to the US and UK markets.

Data revealed following a freedom of information request indicates a record in the volume of government advertising on Channel 14 in 2025. According to the data, most of the budgets came from government ministries headed by Likud ministers, and at the same time, new procedures were adopted to regulate the way advertising budgets are distributed in the future.

Bank Hapoalim ranks first in the Globes and Geocartography list for the third consecutive time, with recall and likeability rates significantly exceeding the semi-annual averages.

El Al's "Matmid" frequent flyer program has appealed to the Second Authority for Television and Radio to pull a new Max commercial for the SkyMax card. The company claims the ad misleads consumers regarding point redemption terms.

Under Armour, DoorDash, and American Eagle are just some of the international brands recruiting World Cup stars for new campaigns, trying to make the most of their peak moment.

LG monitor owners are reporting that their screens are automatically installing annoying McAfee pop-up ads, a practice that has sparked significant backlash and prompted a partial intervention from Microsoft.

Shaye Feigenboim, coach and star of the reality show "Golstar," has filed a lawsuit against Brill Shoe Industries Ltd. The dispute centers on the unauthorized use of a character resembling Feigenboim in a Lee Cooper advertising campaign.