Iphone

Apple is preparing for the largest product launch wave in its history. The September 9 event will be the first major launch under new CEO John Ternus, signaling a significant transformation across all product lines.

The price reduction of the iPhone 17 series ahead of the next generation is clearly felt in the market: within a few days, a 360% jump in device sales was recorded on Wolt, with most purchases focusing on the more expensive models.

Apple has officially announced the date for its September event. The presentation, titled "Surprise and shine," will take place on Wednesday, September 9, at the company's headquarters, Apple Park.

According to new leaks, Apple is planning a major design change for next year's models. At the same time, the foldable iPhone may arrive with quite a few compromises and at a price of over $2,000. On the other hand, the price increase for the iPhone 18 Pro may not be as significant as analysts predicted.

Apple is preparing to launch an ultra-premium device priced over $2,000. While early testers praise the build quality, the company has had to make compromises regarding the camera array and the familiar security mechanism.

An 18-year-old named Kunal climbed a cliff and threatened to commit suicide following an argument over payments for an iPhone he purchased. For about three hours, his parents and residents tried to convince him to come down, but when the father lunged at his son to pull him from the edge, they both fell. The mother jumped immediately after them.

Apple has instructed its Israeli importers to cut prices for the iPhone 17 Pro and 17 Pro Max by $90 (approx. 270 shekels) starting this week. The move comes as a surprise following recent price hikes for MacBooks and iPads due to the global memory chip shortage.

Nine years after the iPhone throttling scandal, Apple will pay 10 million shekels as part of a settlement agreement approved in Israel, with the maximum compensation per eligible device standing at 1,890 shekels. A website has been launched where users can check their eligibility and submit an online claim form.

Apple has announced that it is introducing advertisements into the Apple Maps app. Initially, registration is open to businesses in the US and Canada, marking a shift in the company's long-standing strategy.

Imagine opening your iPhone in the morning and finding an official notification from Apple warning you that someone is trying to hack your device. This is exactly what recently happened to many users around the world. The tech giant sent a new wave of security alerts to users in 110 different countries, warning them that they may be the target of a highly sophisticated cyberattack based on...

Tech giant Apple is preparing for a leadership change, as John Ternus will take over as CEO on September 1st, replacing Tim Cook. However, Ternus is arriving at the company during a particularly complex period. Despite strong performance, Apple is facing an unusual rise in iPhone production costs, which is forcing it to raise prices for consumers. The main reason for this is a severe global...

The importer of Apple products in Israel concludes an exceptionally strong quarter with a jump of tens of percent in sales, millions distributed to investors, and a new computer model that became a surprising sales hit.

The daily flood of messages often leads to forgotten tasks and time-consuming searches for files. The iOS 27 update introduces AI-powered tools that help organize tasks and simplify content management directly within the Messages app.

According to a Bloomberg report, Apple plans to unveil its first foldable iPhone at a launch event in September 2026. The device will feature a book-style design, accompanied by the iPhone 18 Pro series, new Apple Watches, and smart home updates.

Hot days are here, and with them the familiar, annoying phenomenon of a smartphone heating up in your hand. If you have recently encountered TikTok videos suggesting a quick fix, such as placing a hot iPhone in the refrigerator, you should stop immediately. Although this advice sounds logical, it is one of the most dangerous recommendations you could follow, potentially costing you dearly.

The company exceeded forecasts for both profit and revenue. iPhone revenue totaled $54.25 billion, surpassing expectations. iPad and services revenue were slightly below forecasts. This marks Tim Cook's final report as Apple CEO.

The new Apple Upgrade program in the US allows renting an iPhone for a monthly fee with an annual upgrade option. While it seems tempting, comparing it to the resale value of a used device and the option to purchase it at the end of the term reveals a more complex financial picture.

Apple is preparing for the launch of the twentieth-anniversary model of the iPhone, which is expected to feature the most significant design change since the launch of the iPhone X. The device will realize the vision of a single, completely continuous glass surface with no protruding edges.

Is your iPhone heating up during light use and the battery draining faster than usual? The new "Liquid Glass" interface and AI mechanisms force the processor to work at maximum frequency on models from iPhone 13 to 16. Six simple settings lower the heat and return control to you.