Super-Pharm Online Launches iPhone 18 Pro Max Amid Retail Price War

Super-Pharm Online is expanding its product range by offering the new iPhone 18 Pro Max 256GB eSIM model for 5,549 NIS with free delivery.

The device is offered on the platform by Newcell, an external seller operating on Super-Pharm Online. It is sold via parallel import with Apple's international warranty, serviced through DCS laboratories. Customers can receive home delivery within 2 to 4 business days or choose self-pickup from the seller within one business day, subject to available stock.

This move comes as major retail chains in Israel engage in a price war over Apple's flagship devices. Recently, Shufersal and Osher Ad announced promotional prices for the new iPhone in their branches, and Victory is also expected to stock the iPhone 18 soon amid shifting consumer trends in Israel.