Victory Chain Offers iPhone 18 Pro Max for 5,199 NIS in New Pre-Order Deal
Victory supermarket chain is offering the iPhone 18 Pro Max for 5,199 NIS in a pre-order deal limited to 1,000 units, intensifying retail competition for Apple devices.
Victory supermarket chain continues its expansion into the mobile phone market by offering the iPhone 18 Pro Max for 5,199 NIS starting Thursday.
The promotional offer is part of a pre-order campaign, requiring a minimum purchase of 100 NIS on store products. Stock is limited to 1,000 units, with customer delivery expected by next Tuesday.
The Bat Yam branch announced on Facebook that the pre-sale begins on October 1, with device pickup scheduled for the following week.
This move comes just days after Victory sold out its stock of 1,000 parallel-imported iPhone 18 Pro units priced at 4,399 NIS. As previously reported, the entire inventory sold out in under 48 hours.
Victory is not the only supermarket chain competing in Apple's flagship device market. Osher Ad recently offered the iPhone 18 Pro for 4,490 NIS, while Yohananof joined the competition offering the 256GB iPhone 18 Pro Max for 5,250 NIS.
Supermarket competition over Apple devices began with the release of the previous generation. In November 2025, Osher Ad priced the base iPhone 17 at 2,999 NIS, with Victory countering at 2,899 NIS and offering the iPhone 17 Pro Max starting from 4,899 NIS.
