Strauss

Israel's consumer market sees a wave of new product releases, featuring Shamir and Menicon contact lenses, Wella haircare, Arcos kitchen knives, Delta Home textiles, and a nostalgic Elite snack comeback.

Strauss Group's Elite brand launches MUST+, its first sugar-free chewing gum series enriched with vitamins B6, B12, and C, featuring cherry and citrus flavors.

Strauss Group's Ahla brand launches 'HaHumsiya shel Ahla', bringing authentic restaurant-style hummus to supermarket shelves with a new recipe and distinctive packaging design.

Shaul Kobrinsky resigned as Migdal Insurance investment committee chairman following Capital Market Authority rulings against holding concurrent roles at Strauss Group.

Strauss Group's Elite brand announced the return of its nostalgic Jelly Berachot candies to shelves in Israel, alongside a limited edition of Tov Ta'am chocolate wafers.

The finalists for the ISRAEL BRAND AWARD 2026 have been announced ahead of the annual branding conference on November 19 at Cinema City Glilot, highlighting AI integration and business innovation.

Israeli rapper Tuna, known for his signature curly mane, shocked fans by debuting a dramatic short-hair look during a live concert, sparking viral social media reactions.

A comprehensive mapping by the Israel Competition Authority reveals how major food suppliers like Tnuva and Coca-Cola exploit market dominance through illegal tying practices to keep prices high.

Strauss, through its joint venture 3corações, has finalized the acquisition of Brazilian food producer Yoki. The final transaction value reached 642 million reals, 20% lower than the initial estimate.

The familiar flavors of Yotvata arrive in a new version: Strauss has launched a series of soy-based chocolate drinks and iced coffee. The products carry a 'parve' kashrut certification, making them suitable for those who strictly separate meat and dairy.

The leading candy brand with no added sugar, MUST, from Elite and Strauss, is launching two new flavors simultaneously, promising to bring surprising combinations and an especially velvety texture to consumers in Israel.

Ahead of Breast Cancer Awareness Month, the company is launching a special edition of the iconic brand that will lead consumers to a personal risk questionnaire and donate part of the proceeds to saving lives.

Strauss CEO Shai Babad boasted of profits in the hundreds of millions of shekels, but consumers are outraged by price hikes while global raw material costs are plummeting, and a public lobby organization is promoting action.

The Brazilian competition authority has approved Strauss's acquisition of the food company from General Mills. Yoki is one of the most prominent food companies in Brazil, with annual sales estimated at approximately 1.2 billion shekels at the time of the deal's announcement in March.

Brazil's antitrust authority has approved the deal in which a subsidiary of Strauss's joint venture will acquire General Mills' operations in the country, including the Yoki and Kitano brands. The deal is expected to reach its final stage in early September.

The Israeli food giant is expanding its operations and launching a new series of products in innovative packaging, designed to compete in a market that has recorded constant growth in recent years.

SUPERMARKETING is a column that introduces you to the people leading the marketing world in Israel. This time: Ofri Shabo, CMO of Magnum Israel.

Strauss closed the second quarter of 2026 with a 6.7% decline in sales to 2.87 billion shekels. However, net profit doubled to 195 million shekels due to improved operating margins.

A new four-year collective agreement has been signed for approximately 300 employees at the Strauss dairy plant in the Bar-Lev industrial park. The deal includes a 4% annual salary increase, a 1,000 NIS signing bonus, subsidized couple vacations, and individual pay adjustments.

Two leading culinary brands are collaborating for the first time and launching a limited edition of cup desserts that combine ice cream, yogurt, and fresh mango with the salty twist everyone knows.

The Tel Aviv Stock Exchange closed its doors today with impressive gains in the two flagship indices. Wisur Globaltech is the big winner of the day while Opko Health is on the other side of today's losers.

Elite, part of the Strauss Group, announced the return of "Tov Ta'am" wafers in a limited edition. The product returns with the familiar packaging in a new design that includes 4 inner packs, while maintaining the original taste and featuring characteristics suitable for different audiences.

A fire in the Sha'ar HaNegev industrial zone has shut down the Tapugan factory. The blaze destroyed approximately 6,000 tons of potatoes, though no product shortages are expected in stores.

Footage from the scene shows heavy smoke rising from the area where buildings in the warehouse complex were engulfed in flames.

The food and beverage giant is expanding into the ready-made meals sector with a new stew in its "Strauss in a Box" series. The company aims to provide a quick, high-quality dining solution for busy consumers.