Elite Expands MUST Brand with Vitamin-Enriched Sugar-Free Chewing Gum
Strauss Group's Elite brand launches MUST+, its first sugar-free chewing gum series enriched with vitamins B6, B12, and C, featuring cherry and citrus flavors.
Strauss Group's Elite brand is expanding its popular MUST chewing gum line by launching its first-sugar free series enriched with essential vitamins, titled MUST+. The new collection introduces two distinct fruit flavors: cherry and citrus, offering a functional upgrade to the classic confectionery products.
Vitamin-Enriched Confectionery Innovation
The central innovation of the MUST+ series is the integration of three key vitamins: B6, B12, and C. According to product specifications provided by the manufacturer, chewing just two pieces delivers between 15% and 25% of the recommended daily intake for these nutrients, depending on the specific vitamin.
"The new line combines familiar fruit flavors with nutritional benefits designed to integrate seamlessly into daily routines." — Elite Product Team
Dietary Compliance and Product Range
The new chewing gums are manufactured entirely sugar-free, suitable for vegans, and certified gluten-free. Each package contains 66 grams, and the product carries a kosher pareve certification under the supervision of the Badatz Eida HaChareidit and the Chief Rabbinate of Israel.
This launch follows several recent expansions by the MUST brand, including the introduction of new hard candy variants, soft jelly candies in improved formulations, and limited-edition nostalgic wafers.