Arba Onot Appoints Yossi Alfasi as CEO of Wealth Management Division

Arba Onot financial agency, part of the IBI group, announced on Sunday the appointment of Yossi Alfasi as CEO of the company's wealth management division. This appointment supports the company's growth plan and its desire to deepen its activity among premium clients, wealthy families, and qualified investors.

Wealth Management Experience

Upon taking office, Alfasi brings with him about two decades of experience in the capital market, business development, and marketing management facing the banking system and end clients. For the past seven years, he served as VP of Marketing at Migdal Portfolio Management, where he led activities facing direct clients alongside business development and the establishment of new investment tracks.

Previously, Alfasi served as a strategic projects manager at Migdal Capital Markets, reporting to the CEO, and as a client and advisor relations manager at Forte Investment House, where he established the marketing array. Alfasi holds a bachelor's degree in economics and communication from the Hebrew University and an MBA in business administration from Tel Aviv University. In his new role, Alfasi will lead the activity in cooperation with Robert Carmeli, who has served as the Chief Investment Officer (CIO) of the division and group since 2022.

Strategic Growth and Leadership

Moran Siton, CEO and partner at Arba Onot, stated: "I congratulate Yossi on joining the company's management at a time when the trend of premium clients and wealthy families moving from the banking system to independent wealth management platforms is growing stronger. This trend presents us with a growth opportunity alongside a demand for an exceptionally high professional and managerial standard."

The proven experience that Yossi brings with him, after years in the worlds of marketing and business development in the capital market, constitutes a strategic reinforcement for us, and I am sure that together with Robert Carmeli and the professional team we have assembled, we will continue to expand the division's activity while developing growth channels and providing an objective and tailored financial response to the complexity of our clients' assets and needs.