Elite Brings Back Nostalgic Jelly Berachot Candies to Israeli Shelves

Strauss Group's Elite brand announced the return of its nostalgic Jelly Berachot candies to shelves in Israel, alongside a limited edition of Tov Ta'am chocolate wafers.

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Elite Brings Back Nostalgic Jelly Berachot Candies to Israeli Shelves
Photo: ICE / מפעל שטראוס עלית (צילום פלאש 90/ דוד כהן)

Elite, a subsidiary of the Strauss Group, announced on Monday the return of its beloved "Jelly Berachot" soft jelly candies to supermarket shelves across Israel.

The nostalgic candies are back with Badatz certification, an improved recipe, and classic flavors including pineapple, apple, strawberry, and grape. Alongside the traditional blessings printed on the packaging, the new edition features fun emoji shapes, turning every candy into a delightful surprise.

The comeback of Jelly Berachot follows Strauss's recent introduction of another nostalgic treat, "Tov Ta'am". While Tov Ta'am previously appeared as a classic wafer, it is now being released as a limited-edition chocolate-creme-filled wafer snack.

The updated Jelly Berachot candies are parve under the strict supervision of the Badatz HaEdah HaChardit, and are also vegan, gluten-free, and made with natural food coloring to suit a wide range of consumers.

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