Asiatico Asian Street Food Chain Announces 7.5 Million NIS Expansion Plan
Asian street food chain Asiatico is investing 2 million NIS in rebranding and plans to open 6 new franchise branches, aiming for 10 locations nationwide by 2027.
The Asian street food chain Asiatico, which currently operates two branches in the northern region offering custom wok dishes, noodles, and Asian appetizers, is expanding its operations.
Investment and Expansion Plans
Approximately 2 million NIS is currently being invested in a comprehensive rebranding and upgrading process for the existing branches in Haifa and Kiryat Motzkin. This marks the first phase of the brand's growth plan, which will include opening about 6 additional franchise branches over the coming year, with a total estimated investment of 7.5 million NIS. The average establishment cost per branch is estimated at 1.2 million NIS.
The chain's stated goal is to establish 10 branches in Israel by the end of 2027, transforming Asiatico from a regional player into a nationwide chain in the Asian street food sector.
Management and Franchise Strategy
Asiatico is owned by the Fooders Group, which also owns the "Mi Ma Mo" hamburger chain and has been developing Asiatico for over a year alongside entrepreneur and restaurateur Shiran Turgeman.
"Asiatico is a brand with significant growth potential. We believe in the Asian food market and the brand's ability to transition from a regional player to a leading nationwide chain," said Yahav Almog, Chain Development Manager at Fooders Group.
The expansion stands out against the broader restaurant industry trend, where many chains prefer fully owned branches or reduced expansion plans. Asiatico continues to invest in the franchise model, supported by the success of the "Mi Ma Mo" hamburger chain, which is also owned by Fooders Group and is expected to reach 12 branches by the end of the year.
