Strauss completed the acquisition of a food manufacturer in Brazil – the consideration was reduced by 20%

Strauss has completed the acquisition of the company Yoki in Brazil. Six months after signing an agreement through the Brazilian company 3corações, which is jointly owned (50%) with São Miguel, to purchase the Brazilian food company Yoki from the General Mills group, the joint venture completed the transaction for 642 million Brazilian reals (approximately 381 million shekels).

This amount is about 20% lower than the amount estimated at the time of signing the agreement (800 million Brazilian reals, which reflected 475 million shekels), due to adjustments and write-downs made in accordance with the agreement.

Yoki, founded in 1960, is a leading food manufacturer in Brazil operating in diverse categories of dry food, snacks, cooking solutions, and seasonings. The company holds long-standing local brands in Brazil, including Yoki and Kitano, and its sales in these categories account for about 65% of its total sales, which amounted to approximately 350 million dollars in 2025, according to a report by General Mills.

Today, Yoki products reach about 100,000 points of sale across Brazil through an external distribution system. Integrating the acquired company's operations into the joint venture's distribution platform, which reaches more than 400,000 points of sale across Brazil, is expected, according to Strauss's assessment, to expand the accessibility of the brands to customers. This has the potential to increase sales volume and generate significant operational and economic advantages.

In addition, the acquisition is expected to expand and diversify the joint venture's product portfolio, whose core activity is in the coffee sector, alongside corn products, plant-based milk alternatives, and juice powders, to reduce dependence on volatile green coffee, and to establish additional growth engines in the Brazilian market.