Strauss surprises the market: the company launches corn products in Israel for the first time
The Israeli food giant is expanding its operations and launching a new series of products in innovative packaging, designed to compete in a market that has recorded constant growth in recent years.
'Strauss in a box' is expanding its range of pantry solutions and launching two new products in the corn category: sweet crunchy corn and crunchy corn with no added sugar. Both products come in Tetra Pak packaging that is easy to open and reseal, offering a crunchy texture and rich taste suitable for meals, snacking, or inclusion in various recipes.
The entry of 'Strauss in a box' into the corn category is another step in expanding the brand's activity beyond the traditional world of legumes, providing a response to consumers seeking high-quality, convenient, and accessible food solutions for daily use. According to StoreNext data, the corn category constitutes about half of the legumes and canned goods market, with a growth of 4% over the last three years.
The two new products combine a crunchy texture with functional Tetra Pak packaging, which allows for easy opening, resealing, and convenient storage after use. They are suitable for serving as an addition to salads, pastas, stews, and pastries, as well as for a quick snack during the day.
Daniel Miron, Growth Engines Manager at Strauss's Food Division, stated:
'We continue to expand the range of 'Strauss in a box' products in accordance with changing consumption habits and the demand for convenient and tasty solutions for daily use. The entry into the corn category is a natural step for the brand, and we believe that the combination of a crunchy texture, excellent taste, and Tetra Pak packaging will give consumers a new and more convenient user experience.'
