New flagship Frame branch to open at the site of a closed kebab shop

It seems that the restaurant scene in the Ramat HaHayal area has been facing significant challenges lately. Despite the neighborhood being bustling during the day and quite active in the evenings thanks to the Assuta Hospital and numerous medical offices, more and more establishments are shutting their doors. The trend began with the closure of the Avant Garde burger joint, followed by the departure of Shuk Tzafon, which left a massive culinary void. The local Golda branch also failed to survive, and recently, Shipudei Tzipora—a kebab shop beloved by local workers that had operated for about two and a half years—closed permanently following a police raid that discovered illegal residents on the premises.

This closure left a highly desirable spot in the building complex that also houses the veteran and successful meat restaurant Hudson, sparking much speculation about who would take over the space. The answer is none other than the sushi chain Frame, one of the oldest and most prominent names in the Israeli culinary landscape. The chain is known for its rich menu blending Asian and Western cuisines, as well as its unique design that has made it a magnet for actors, models, and TV stars, alongside families and business professionals.

Celebrating its 20th anniversary this year, the chain has decided to seize the opportunity to open a massive and particularly luxurious branch, which will rank among its largest. Simultaneously, the chain will close its oldest location on Raoul Wallenberg Street, just as the light rail construction works in the area are nearing completion.

The opening at the new site is expected in two weeks, a move likely to reshape the culinary map of Ramat HaHayal. This development coincides with the reopening of the Pomo restaurant, which had been closed for renovations for several months.