Iphone Ultra

Apple CEO John Ternus leads his first annual launch event at Apple Park in Cupertino, where the tech giant is expected to unveil its first foldable iPhone Ultra, alongside the iPhone 18 Pro series and Apple Watch Series 12.

Apple has upgraded Israel to its first-wave launch tier, allowing local consumers to pre-order the new foldable iPhone Ultra and iPhone 18 Pro on September 12, with deliveries starting September 18 alongside the US.

According to new leaks, Apple is planning a major design change for next year's models. At the same time, the foldable iPhone may arrive with quite a few compromises and at a price of over $2,000. On the other hand, the price increase for the iPhone 18 Pro may not be as significant as analysts predicted.

Apple is preparing for one of the most dramatic moves in its history in the mobile market, with its expected entry into the foldable smartphone category. According to a report by Mark Gurman from Bloomberg, the tech giant will unveil the iPhone Ultra at its annual announcement event — the company's first foldable flagship device. This is a completely new design category in Cupertino since the...