Israeli Startup plnty Launches AI Creative Workspace Built Without Code
Israeli startup plnty has unveiled an AI-powered creative workspace built entirely without writing code. Founded by designers Yam Ben Adiva and Hezi Yaakov, the platform has secured investments from industry leaders Maor Shlomo and Micha Kaufman.
Israeli startup plnty has launched an AI-driven workspace designed specifically for creative teams in advertising, gaming, and video production, built entirely without writing a single line of code. Founded by Yam Ben Adiva and Hezi Yaakov—who come from a design background rather than software engineering—the platform was developed using early versions of Claude Code.
The workspace integrates leading models for image, video, 3D, and audio generation, including GPT Image, Nano Banana, Seedance, and Kling, accessed via APIs. plnty provides dedicated control tools, such as a browser-based lighting system where designers can adjust light sources in real time, with the system automatically translating user inputs into the specific format required by each underlying model.
Orchestration and Creative Agents
Behind the collaborative canvas lies an orchestration system that manages the workflow between various AI models, adjusting files and text prompts to fit specific requirements. The platform chains models together behind the scenes to streamline tasks and maintain a detailed link between outputs and their underlying generation parameters, allowing teams to easily branch out into new creative directions.
"Our biggest promise is that a small creative team can achieve the execution capabilities of a large studio," explains CEO Yam Ben Adiva. The company's developing creative agent allows designers to set the overall direction, let the system handle automated execution sequences, and intervene only when crucial human decisions are required.
Backing and Customer Growth
Despite operating with a lean three-person team, plnty has already secured a robust roster of paying customers, including Wix, Monday.com, and Appcharge. The startup recently closed investment backing from prominent tech figures including Maor Shlomo, founder and CEO of Base44, and Micha Kaufman, founder of Fiverr. Currently operating in closed beta, the platform serves thousands of users who generated over 25,000 images in the past month.
