Omer Adam and CATTLEYA Launch Fall-Winter 2026 Campaign in Portofino
Singer Omer Adam, brand ambassador and strategic partner of CATTLEYA eyewear from Opticana, launches the Fall-Winter 2026 campaign shot in Portofino, Italy.
The successful singer Omer Adam, who has served in recent years as the brand ambassador and leading face of the CATTLEYA eyewear brand from Opticana, is stepping up his fashion collaboration. The renowned singer has been the brand's leading ambassador since its launch and a strategic partner receiving a percentage of sales.
The brand is now launching its Fall-Winter 2026 collection with a prestigious campaign starring local models, shot in the luxury town of Portofino, Italy. The photoshoot took place precisely during the days surrounding Adam's much-discussed wedding to his partner Sasha, turning one of the summer's most glamorous moments into the brand's leading frame.
The choice of the Italian location is no coincidence, signaling CATTLEYA's strategy for the international market: according to the brand, they aim to appeal to an audience with a taste that carries an European, fashionable, and more luxurious flair.
On the occasion of the new international collection launch and ahead of the holiday season, the brand launched a special customer promotion: 20% off the first pair and 40% off the second pair on sunglasses purchases. The promotion is subject to regulations and will be valid until October 4th of the current year.
