Einav Boblil Reveals 26-Year Body Image Struggle on Keshet 12's New Show

Keshet 12 is shaking up prime-time television with "Mi Mathil?" (Who Starts?), a brand-new, original format created by Assi Azar that brings celebrities together unscripted in a 360-degree circular studio. In one of the upcoming episodes, reality star Einav Boblil sits down with Azar and director Anat Stelinsky, revealing a deep and painful childhood wound related to body image and weight struggles.

"Since I was 13, like eighth grade, I would pinch myself in all sorts of places, mostly on my arms and also in my groin area," Boblil shared in a rare and shocking confession that left those in the studio stunned. "I mean pinching to the level that, look, I have a scar here, okay? In my groin, for instance, I have dark spots from pigmentation." She described an obsessive and agonizing routine: "For 26 years I was doing this all the time... At night I wouldn't be able to sleep, because I would do this constantly, obsessively like that." When Azar asked if it was meant to calm her down, Boblil confirmed.

Boblil explained how psychological therapy helped her unpack the root of her pain: "We figured out that it started back in eighth grade when I was a chubby kid, different from everyone else, taller than everyone else, other, more developed than everyone else... I hated little, fat, different Einav." She added that today she is in a completely different place: "Today I haven't done it for seven months already."

This sensitive discourse brought to the screen by Azar stands out particularly in light of the storm he sparked less than a year ago on his joint podcast with Yael Poliakov, "Beit HaPodium." Back then, the internet erupted after Poliakov referred to fuller-figured women as "cows" and claimed they use their weight to become "teachers of self-love." Now, it appears this new format chooses to approach the deeply sensitive topic from a much more vulnerable, exposed, and empathetic angle.