Austria Vienna Unveils New Kit Inspired by Gustav Klimt Masterpiece
Austrian football club Austria Vienna has launched a viral campaign to present its third kit. The jersey design is inspired by Gustav Klimt's iconic painting 'The Kiss' and features kissing couples in its promo video.
There are many ways to launch a new football shirt, but a promotional video featuring kissing couples is certainly one of the most unconventional.
Austrian football club Austria Vienna has chosen an extraordinary campaign to launch its third kit for the season. In a video lasting over two minutes, couples and family members appear in a setting where the central themes are love, connection, and memories—all revolving around the club's new jersey.
Love Wears Many Shapes
The video opens with the tagline: "Love wears many shapes." It features couples and families sitting in front of the camera, sharing their personal stories. They are then shown the new Austria Vienna shirt on a screen, receive their own copies, and share their thoughts.
The climax of the video, which quickly went viral, shows family members embracing and romantic couples sharing a kiss while wearing the newly designed jersey.
Art Meets Football
Behind the design of the shirt lies one of the most famous masterpieces in the history of Austrian art—Gustav Klimt's "The Kiss".
The club released an official statement explaining the artistic connection:
"We are launching our new jersey inspired by art. Drawing from the iconic patterns of Gustav Klimt's 'The Kiss', the purple-toned third shirt takes inspiration from the characteristic shapes of this world-famous artwork."
With reactions already pouring in, the club has undoubtedly succeeded in its primary mission: getting everyone to talk about their new kit.
