Agadir Burger Chain Launches French Steak Frites Amid Critic Buzz
Israeli burger chain Agadir is launching a Parisian-style sirloin steak special with unlimited fries. The news comes amid online buzz over a recent lenient review by food critic Niv Gilboa.
Agadir, a longstanding Israeli burger chain, is expanding its culinary horizons with a nod to European bistro classics. The chain has announced the launch of a new special dish called "Steak & Chips", inspired by the traditional Parisian steak frites.
The dish features a 300-gram aged sirloin steak. To preserve the juiciness characteristic of French steakhouses, the chain has set the cooking level strictly to Medium Red. The steak is served with a rich herb-infused sauce modeled after the famous green sauce of Paris's renowned L'Entrecôte, accompanied by golden fries.
Adding a consumer-friendly twist, Agadir is offering unlimited refills on the fries at no extra cost, breaking away from standard measured portions.
This move aligns with the chain's recent efforts to refresh its special menu alongside its signature burgers. Having recently introduced a smash burger and fresh veal bacon, Agadir now seeks to offer a whole cut of meat at a relatively accessible price point for restaurant steaks.
The new dish will officially launch on Sunday, November 8, 2026, available across all nationwide branches for 99 shekels.
The Controversy Surrounding Niv Gilboa's Review
In related culinary news, the chain recently found itself at the center of public discussion following a review by prominent food critic Niv Gilboa at the flagship Tel Aviv Port branch, which sparked lively online debate over whether the critic had softened his famously strict standards.
Viewers expressed bewilderment on social media over unusual elements in the review, such as a motorcycle parked inside the restaurant and dishes served with abundant onion jam—an ingredient Gilboa typically dislikes, yet praised on this occasion. The ultimate breaking point for viewer trust occurred during the traditional "waiter question" segment, where Gilboa accidentally slipped and praised the meat as "very delicious" before hastily reverting to his trademark deadpan catchphrase.
Despite noting various service hiccups and awarding a surprisingly high score of 8 for a fairly standard dessert, Gilboa defended his rating by pointing to the harsh economic reality facing restaurants during wartime. "During wartime, I walked into a completely empty place," the critic explained, defending his generosity amid social media accusations of bias.
