Yellow

Convenience chain Yellow has launched a major promotion, offering loyalty club members Crunch ice cream bars for just 1 NIS instead of 17 NIS until October 2026.

The Yellow convenience store chain sold over 250,000 hot dogs priced at 5 NIS, generating massive consumer engagement, social media buzz, and loyalty club growth for Paz.

The Paz Group has suspended the option to purchase Bitcoin via the Yellow app in partnership with Bits of Gold. The move follows a cyber incident involving software provider Meta Base.

The Yellow chain is launching a new nationwide initiative: customers paying via the app can purchase a hot dog for only 5 shekels, with a limit of 2 portions per day. The move comes against the backdrop of rising fast-food prices.

The Paz Group is launching a collaboration with Bits of Gold, allowing customers over 18 to open a crypto account directly via the Yellow app and use accumulated rewards to purchase Bitcoin.