Yellow Chain Slashes Crunch Ice Cream Bar Price to Just One Shekel
Convenience chain Yellow has launched a major promotion, offering loyalty club members Crunch ice cream bars for just 1 NIS instead of 17 NIS until October 2026.
The convenience store chain Yellow (Joe Delek) has launched an aggressive promotional campaign, slashing the price of one of the most popular ice cream brands to just one NIS. Under the new offer, loyalty club members can purchase a Crunch ice cream bar for a single shekel.
This represents a massive discount for consumers, as the standard retail price of the product stands at 17 NIS before the promotion. The campaign is designed to provide added value to existing club members while incentivizing new customers to join and shop at the chain's branches.
The promotion is exclusively available to loyalty club members starting from September 9, 2026, and running through October 6, 2026, or while supplies last. According to the promotion's terms, each club member is entitled to redeem the offer only once per day to allow the maximum number of shoppers to benefit from the steep reduction.
Management emphasized that the redemption is subject to product availability and the specific inventory at each branch across the country. The regular price is properly displayed in stores, and the company reserves the right to modify or terminate the campaign at any time at its sole discretion.
