Shimon Gershon

Young footballer and model Noam Gershon has been chosen as the face of the international lifestyle brand BALR. The Fall-Winter 2026 collection is tailored to the gradual weather shifts in Israel.

16 years after retiring, the former star talks about the transition from the football pitch to the business world. Today he is a franchisee of two successful Arcaffe branches, was a partner in hotel businesses that he sold for a profit of about 11 million shekels, and recently founded the fintech company "Araviyot Yashir" ("Direct Guarantees") with a large investment: "When I left football I...