At 18: Noam Gershon, son of Meli Levi and Shimon Gershon, lands a prestigious campaign
Young footballer and model Noam Gershon has been chosen as the face of the international lifestyle brand BALR. The Fall-Winter 2026 collection is tailored to the gradual weather shifts in Israel.
Footballer and model Noam Gershon, son of former football star Shimon Gershon and actress/model Meli Levi, has been selected to lead the new fashion campaign for the international lifestyle brand BALR for the Fall-Winter 2026 season.
Gershon represents a rising generation that moves seamlessly between the football pitch and the world of high fashion—two realms where presence, confidence, discipline, and hard work are essential to building a successful career.
The choice of Gershon aligns perfectly with the origins of BALR. Founded in Amsterdam in 2013 by former Netherlands national team and Ajax player Demy de Zeeuw, alongside entrepreneurs Ralph de Geus and Juul Manders, the brand was born from a desire to translate the professional footballer's lifestyle into a contemporary, urban wardrobe that blends European aesthetics with a pursuit of excellence.
The Fall-Winter 2026 collection offers a modern take on menswear, featuring t-shirts, sweatshirts, polo shirts, straight and wide-leg trousers, and light jackets. The collection is specifically adapted to the gradual transition of the Israeli climate.
Alongside breathable cotton fabrics for warmer days, the collection incorporates knitwear, fleece, and heavier textiles to create rich, layered looks. This season, the brand adopts a more restrained and minimalist approach, with the logo receiving a refined treatment through embroidery and tonal prints, complemented by accessories such as hats and side bags.
