Sde Bar

Terminal X, part of the Fox Group, has acquired a controlling stake in the fashion brand Sde Bar in a multi-million shekel deal, following a year of negotiations with founders Adi Cohen and Ariela Avitan.

Founders Adi Cohen and Ariela Avitan turned a homemade ulpana skirt project into Sde Bar, a multimillion-shekel modest fashion brand recently acquired by Fox Group's Terminal X.

Terminal X, the fashion site of the Fox Group, continues its expansion strategy by acquiring 51% of the Sde Bar chain. This marks the company's first entry into the modest fashion segment.