Modest Fashion

The Shira Hadasha chain, which until now operated only street-level branches, marks a significant milestone and launches its first-of-its-kind pop-up store at Ofer HaKanyon HaGadol in Petah Tikva.

Odaya Azulai, who sparked a wave of rumors on TikTok, is set to take on a unique role with a well-known fashion brand, going far beyond a standard advertising campaign.

Terminal X, the fashion site of the Fox Group, continues its expansion strategy by acquiring 51% of the Sde Bar chain. This marks the company's first entry into the modest fashion segment.