Mashbir

Kenneth Cole Productions will deepen its partnership with the Mashbir Group and invest up to $5 million in Kenneth Cole Design and Development. As part of the deal, it will be allocated 20% of the company's shares, which will continue to expand the brand's operations in Europe.

In honor of the peak tourist season, the chain is offering special promotions on the luggage collection of the international fashion brand, including advanced models with USB connections and dedicated compartments for laptops at surprising prices.

As Israel celebrates Tu B'Av this week, the Mashbir chain has introduced significant promotions. Customers can enjoy discounts on a wide range of perfumes, accessories, and lingerie.