Loyalty Program

A California resident decided to ask McDonald's for a breakdown of the data the company stores about him. He did not expect to receive a 515-page document revealing detailed commercial tracking, but privacy experts explain that this is a standard level of tracking.

The aviation loyalty program market is heating up: after the El Al frequent flyer program moved to Isracard, Israir is joining the Rami Levy and Isracard loyalty program to create a combined offering for Israeli consumers.