Digital Marketing

FLONCI released a comprehensive 2026 pricing guide for influencer marketing in Israel, introducing the Fully Loaded Influencer Cost (FLIC) framework and emphasizing value over follower counts.

OpenAI has launched its ChatGPT advertising platform in Israel, with digital firm Natural Intelligence joining early beta trials. The system features dedicated sponsored boxes, strict user protections, and robust engagement metrics.

Adam Tal, a leader in affiliate marketing and a pioneer of the local hip-hop scene, has passed away after a year-and-a-half battle with cancer. He leaves behind his wife and two sons. Friends and colleagues remember him as a remarkably talented, modest, and profound individual who mentored a generation of professionals.