Victory Supermarket Chain Offers Apple AirPods 4 at 349 NIS in Parallel Import
Victory Supermarket Chain CEO Eyal Ravid announced a promotion for Apple AirPods 4 at 349 NIS, undercutting major electronics retailers by up to 25 percent.
The battle between Israeli supermarket chains has long expanded beyond milk, coffee, and oil. Smartphones, consoles, headphones, and electronics have become key weapons in the struggle for consumers. While "Oshers Ad" has often led this trend, Victory Supermarket Chain is stepping up with a surprising offer.
Apple Headphones on Sale at Victory
Eyal Ravid, CEO of the chain, announced a promotion for Apple AirPods 4 priced at 349 NIS. According to his post, the sale begins today, October 19, in the afternoon.
While 349 NIS sounds tempting, a market check reveals how it compares to other retailers:
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GoMobile: 395 NIS
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Ivory: 419 NIS
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iCell: 449 NIS
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Super-Pharm Online: 456 NIS
The price offered by Ravid is 46 NIS lower than the cheapest alternative checked, and up to 107 NIS cheaper than the highest, representing a savings of nearly a quarter compared to the online price at Super-Pharm.
Conditions and Market Context
Naturally, there are strings attached. According to the fine print in Victory's ad, these are parallel import units, not official imports. The promotion is limited to 20 units per branch, restricted to one unit per customer, and valid while supplies last.
This is not an entirely unprecedented price point. In November 2025, "Oshers Ad" caused a stir by offering AirPods 4 at the exact same price through parallel imports, a benchmark now revived by Victory.
For a supermarket chain, such promotions yield value far beyond immediate margins. A customer drawn in by a heavily discounted Apple gadget rarely leaves with just headphones, cementing electronics as a permanent fixture in retail marketing wars.
