Tamnoon Opens Largest-Ever 2,000-Square-Meter Store in Kfar Saba

Israeli fashion chain Tamnoon has opened the largest branch in its history at the G Complex in Kfar Saba, spanning nearly 2,000 square meters across two floors with an investment of approximately 7 million NIS.

The new flagship store replaces a much smaller 170-square-meter branch at the same complex, increasing the chain's local footprint by more than tenfold. The expansive location will house comprehensive collections for women, men, children, and infants under one roof, reflecting Tamnoon's strategic shift toward expanding and upgrading existing locations rather than simply increasing overall branch count.

Expanding Retail Footprint and Experience

The Kfar Saba launch aligns with Tamnoon's broader retail strategy of scaling up stores to exceed 1,000 square meters, integrating modern design concepts, and incorporating new technologies to enhance the customer shopping experience while preserving accessible price points.

"The new store in Kfar Saba clearly symbolizes the direction Tamnoon is taking. We are not looking to open endless new points of sale, but rather to make existing branches larger, more beautiful, advanced, and experiential," said Baruch Reiner, CEO and owner of Tamnoon.

Strategic Growth and Market Positioning

Founded in 1993, the chain operates on a strong value-for-money model. Management previously noted that consolidating operations into larger stores allows for better product display and an improved shopping environment while managing operational costs effectively to combat the rising cost of living.