Soho Chain Liquidates Rehovot Branch Ahead of Terminal X Acquisition
Soho chain holds a liquidation sale at its Rehovot branch with up to 70% off, as TERMINAL X moves to acquire a 50.01% stake for 11 million NIS.
Soho chain is launching a liquidation sale at its Rehovot branch ahead of its upcoming closure, offering discounts ranging from 20% to 70% on a wide variety of items. The promotion is valid exclusively at the Rehovot location for loyalty club members as well as new customers who join the club on the spot. According to the company, the discounts will remain in effect until September 26 or until stock runs out, whichever comes first.
This targeted sale at the Rehovot branch coincides with a major transition for the retail chain. Yesterday, the TERMINAL X group announced the signing of a non-binding memorandum of understanding to acquire a 50.01% stake in Soho's share capital and voting rights for 11 million NIS. The agreement also establishes an option mechanism allowing TERMINAL X to increase its holdings in the chain in the future, subject to specific conditions.
Founded in 2004 by the Piltz family, Soho is currently wholly owned by former high-tech entrepreneur Etzion Valach and employs approximately 100 people. The chain specializes in the import and distribution of design products, operates an e-commerce website and a wholesale network, and runs 12 concept stores across the country.
