Rotem Sela's New Supplement Brand Better Sells Out Immediately
Rotem Sela's new liposomal supplement brand, Better, achieved an immediate sell-out following its launch with an 8 million shekel investment, cementing her business success alongside high-profile endorsements.
Rotem Sela, one of the most beloved and influential figures in Israeli entertainment, has long expanded her reach beyond television. In late August, Sela launched Better, an innovative dietary supplement brand developed in partnership with Chemipal-Brands CEO Yehonatan Gal. Backed by an estimated investment of 8 million shekels and three years of rigorous development, Better utilizes advanced liposomal technology to ensure enhanced absorption of vitamins and minerals.
The massive investment and careful preparation are already yielding exceptional results. Sela recently shared an excited update on her Instagram account, revealing unprecedented demand for the brand's new product line. Posting a screenshot from the official website, she announced that the curcumin and magnesium supplements had completely sold out. "We haven't even officially launched the curcumin and it's already a complete sell-out," Sela wrote, apologizing to customers and promising that stock will be replenished in the coming days.
Expanding Business Ventures and Endorsements
This rapid market success is only one facet of Sela's thriving business portfolio. Her commercial appeal remains unmatched, notably highlighted by her lucrative multi-year endorsement deal with Discount Bank, reportedly yielding around 2.5 million shekels annually. Additionally, she secured 850,000 shekels for just three days of filming for a Tornado air conditioning campaign.
"We haven't even officially launched the curcumin and it's already a complete sell-out... My apologies, we are on it! I promise to update as soon as the stock returns."
Public Engagement and Social Impact
Alongside her commercial and television endeavors, Sela is deeply committed to public service. In September, she officially joined the board of directors of the "Shavvim" (Equal) association. Serving on a fully voluntary basis, Sela leverages her immense public platform to advocate for the rights of people with disabilities and promote their integration into Israeli society.
The immediate sell-out and overwhelming public response demonstrate that Rotem Sela's influence extends far beyond the screen, cementing her status as a powerhouse entrepreneur and one of the most prominent women in Israel.