Pnina Rosenblum Expands Business Empire into Green Energy Sector

Israeli businesswoman and entrepreneur Pnina Rosenblum continues to demonstrate remarkable commercial resilience in a competitive market. Having established herself as a symbol of economic independence and female success, she is expanding her business operations from cosmetics and lifestyle directly into the green energy sector.

Rosenblum built her economic empire starting with her eponymous cosmetics brand in 1989. The company achieved tremendous success over the decades, expanding into healthy foods, dietary supplements, and housewares, while leveraging her public profile to maintain a stable, accessible brand.

Now, alongside the launch of a new perfume in Israel and internationally, she is entering the solar and electricity-saving sector with a newly founded company. "Over the past six months, I entered the green energy field," Rosenblum shared in an interview with Miki Levin for TMI. "We established a joint venture called 'Pnina New Energy' with a partner and a company that has years of experience in the field. Green energy is very important to me—solar power, solutions for businesses and factories, and electricity savings. We already have contracts with major factories and are working abroad as well."

Explaining the connection between the worlds of beauty and energy infrastructure, Rosenblum noted: "It actually suits me very well. Cosmetics are about beauty, cleanliness, and light. Green energy is clean, good, and about the sun. For me, it all connects."