Nine West Launches First Men's Footwear Collection in Israel

Nine West, the iconic footwear brand founded in New York in 1978 and named after its original address at 9 West 57th Street, is expanding its footprint in Israel by launching its first-ever men's shoe collection. Managed locally by the Brill Group, the brand aims to draw a new demographic to its existing stores across the country.

The debut men's line features leather lace-up dress shoes and classic loafers in versatile shades of black and brown, with prices starting at 450 shekels. Designed to bridge the gap between formal and casual wear, the footwear pairs seamlessly with tailored trousers for office meetings or dark denim for evening outings, offering a blend of classic elegance and contemporary style.

"Entering the men's category is a significant milestone for Nine West and a natural extension of our fashion DNA," stated Gili Cohen, CEO of Nine West Israel. Until now, the brand has been synonymous with women's wardrobes—ranging from heels and sandals to boots, handbags, and accessories. Operating in roughly 84 countries worldwide, Nine West now enters a competitive local men's footwear market alongside established brands like Aldo and Steve Madden.

The Israeli chapter of the brand began in 1999 under the SKAL group, which launched local distribution and opened the first flagship store in 2001 at the Royal Garden Hotel in Eilat. Brill gradually acquired full rights to the operation by 2010. Today, Brill operates as a publicly traded company backed by prominent investors including businessman Jacky Ben Zaken.

The new men's collection will be available across all 25 Nine West branches in Israel and via the brand's official website. The company also hinted at future expansions into men's bags, wallets, and accessories, though release dates for those items have yet to be announced.