Israeli Ski Tourism Bounces Back with Double the Travelers Expected This Winter
Some 200,000 Israeli travelers are expected to head for European ski resorts this winter, doubling last year's figures. Industry experts highlight growing demand, accessible pricing in Bulgaria and Georgia, and expanding family ski packages.
The winter season is officially underway, with the first snow heading to European ski resorts opening from late November through early December. Industry estimates indicate that approximately 200,000 Israeli travelers are expected to head abroad for ski vacations this coming winter, doubling the volume from the previous season, which was heavily impacted by regional security tensions.
Beyond recovering from last year's downturn, travel industry experts point to a continuous expansion of the Israeli skiing demographic. Sharon Cohen, manager of the ski department at Esta Ski, notes that roughly 20,000 new skiers join the local market every year. Ski getaways are no longer restricted to expensive week-long trips in the Alps, as more affordable destinations, shorter getaways in countries like Bulgaria and Georgia, and festival packages attract newcomers and families alike.
Popular Destinations and Pricing
For families and beginners, Borovets in Bulgaria offers 58 kilometers of slopes located about an hour and a quarter from Sofia Airport. A major highlight for families is the Hebrew-language ski camps for children aged 6 to 13, complete with Israeli accompaniment throughout the day. Meanwhile, Gudauri in Georgia is gaining popularity due to affordable pricing and upcoming infrastructure upgrades, including two new ski trails totaling six kilometers and extended night skiing lighting.
Skiers seeking the French Alps on a more accessible budget can turn to Les Menuires within the Three Valleys network, offering direct slope access and diverse lodging options. For those looking to combine winter sports with vibrant nightlife and shopping, Pas de la Casa in Andorra provides access to the Grandvalira ski area alongside low-tax retail opportunities.
According to Ophir Tours, competitive packages for the upcoming winter vary by destination. A three-day ski trip to Borovets starts at 974 euros per person, while a similar getaway to Gudauri begins at 1,039 euros. For six-day excursions, packages to Les Menuires in March start from 1,689 euros, and trips to Pas de la Casa in January begin at 1,299 euros per person.
