Eyal Shahar Joins Ofer Winter's Amech Yisrael Campaign as Creative Director

Eyal Shahar, the former manager of Channel 14's partner community P14, has officially joined the election campaign of the Amech Yisrael party, led by brigadier general (res.) Ofer Winter. Shahar has been appointed as a senior creative director within the campaign's content array, where he will help lead the party's messaging and creative strategy in the final stretch before the Knesset elections.

Shahar began his role earlier this month after stepping down from his position at Channel 14, where Shmuel Zilberberg succeeded him in managing P14. The professional relationship between Shahar and Winter dates back years, having previously served together when Shahar was an engineering officer under Winter's command in the IDF. Their long-standing ties have now translated into a political alliance as Winter launches his party.

Documenting the Campaign

Since joining the campaign team, Shahar has reviewed archival footage from the party's formation and directed a documentary titled "Winter: Declaration Diary." The film chronicles Winter's journey into political life and is set to be released soon. In addition to his creative duties, Shahar will host a podcast featuring Amech Yisrael candidates and manage the party's final election rally in Jerusalem, scheduled for 36 hours before polls open.

Shahar brings extensive media experience to the role, having previously served as a partner at Beisberg Team, a co-founder of Kan Digital, and creative VP at BLOCKTV. Meanwhile, P14—which Shahar founded—has grown to over 10,000 subscribers since its launch nearly a year ago.