"Looks like AI slop": Users are loving LinkedIn's new feature

LinkedIn has introduced a new button to combat generic AI-generated content. Within weeks, over a million users have utilized the feature to clean their feeds of "AI slop."

GeektimeAuthor: Oshri Alkeslasi
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"Looks like AI slop": Users are loving LinkedIn's new feature
Photo: Geektime / מקור: לינקדאין

Earlier this month, LinkedIn announced a new button designed to spare users the experience of generic, AI-based posts. It appears that even the company's most optimistic product teams did not anticipate how popular the feature would become.

"Looks like AI slop"

In response to the flood of generated content on its platform, LinkedIn began offering users a way to reduce AI-generated junk (AI Slop) from their feeds using a dedicated button in the post settings menu. The new button allows users to flag posts that "look like AI slop," helping the company refine its filters. Hari Srinivasan, Head of Product at LinkedIn, noted that "AI slop is an area of paramount importance to all of us." According to him, users come to LinkedIn to connect with real people and share their genuine insights and expertise.

Alongside the new button, LinkedIn has decided to restrict the use of AI for creating posts directly within the platform. From now on, AI usage will be limited to proofreading only, without the ability to add superlatives or unnecessary insights. Clicking the report button removes the post from the user's feed and sends it to a database designed to train the social network's filtering algorithm. Additionally, Srinivasan noted that the company is working on a mechanism that will diplomatically notify users that their posts have been flagged as "slop."

More than a million people in a few weeks

Following the launch about three weeks ago, Srinivasan shared some compelling data: "More than a million people have already clicked the button since it was launched." He noted that the AI Slop button is performing as intended, helping LinkedIn better understand when users encounter poor content. He also invited users to provide written feedback to help the company identify what specifically signals AI-generated content.

Srinivasan added that in the coming week, LinkedIn will begin showing users in the Post Analytics area which of their posts have "earned" complaints. According to company metrics, users are now exposed to approximately 40% less AI Slop compared to the situation before the feature's launch.

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