University

Arizona State University has launched a bachelor's degree in content creation, including studies in podcasting, studio production, and on-camera performance. Critics question the value of such a degree, while industry professionals argue that it may provide useful skills in the fields of communications and marketing.

Ahead of the upcoming academic year, Arizona State University (ASU) has launched a bachelor's degree in content creation. The unique track includes courses on audience building, branding, and multimedia production. "Dreaming of turning your video channel into a source of income or making social media your career? Learn to create content while building your brand," the program description states.

Governments and universities are investing billions in AI, but this is not enough. The true challenge lies not in adding new courses, but in rethinking the entire education model to prepare students for the future.