Shrinkflation

The world already understands that the problem is not just the price, but the consumer's ability to understand what they are getting in return. Manufacturers, for their part, identify a growing demand for smaller packages, and in the middle is the consumer, who continues to buy mainly based on price, brand, and memory.

A photo comparing an old chocolate bar to its modern version has gone viral in the UK, reigniting a heated debate over the phenomenon of shrinking packaging and products without reducing the price. The vintage snack weighs 62.5 grams, compared to just 40 grams today.