Second-hand

What if when you buy a new piece of clothing you are already thinking about the day you will sell it? This is exactly the trend that has been changing the fashion market in recent years: more consumers, and especially young people, look at clothes not only as something to wear, but also as an item that can be passed on and sold.

The world's largest fashion brands, including Zara, H&M, and Lululemon, are increasingly launching their own platforms for pre-owned items. This strategic shift aims to capture a share of the booming secondary market, which has historically generated billions for third-party platforms like eBay and Poshmark.