Rebranding
Found 4 recent publications
"Following incessant demand": The well-known beer in a relaunch
Tempo claims that since Goldstar WILD BATCH beer was taken off the shelves, many requests have been received to bring it back, and now the beer is returning in a special edition and with a renewed branding.
After decades: The renowned beverage brand is changing its taste
The long-standing beverage brand is updating its classic recipe and bringing lime to the forefront. Alongside the change in taste, the packaging will also undergo a facelift with a neon design and a new logo. The company is aiming for the heart of Generation Z | All the details
With screens instead of switches: the controversial Jaguar is revealed from the inside
The first car of the new Jaguar era is revealed from the inside, two months before the official launch. Similar to the exterior design, the cabin is also expected to spark controversy.
Coca-Cola just changed its font, so why do consumers feel threatened?
The soft drink giant recently decided to refresh its design with a font reminiscent of Marlboro, creating unnecessary friction and catching fire from consumers. A lesson for management on understanding the emotional side of the customer. 'The Human Algorithm', a new column.