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The Ministry of Education paid 49,000 shekels to a strategy and consulting firm for a pedagogical project. However, even after the official engagement ended, the firm continues to operate and promote interviews and op-eds by Inna Zaltsman, a senior Deputy Director General at the ministry.

Drama in the PR world: Samsung Israel's spokesperson, Tal Alexandrovich, starred in a sponsored article for her client while recommending the new Galaxy device. Rani Rahav criticized the lack of proper disclosure and attacked sharply: "In our profession, integrity must be our guiding light; even in marketing content, it is mandatory to tell the truth."