Mizrah U-ma'arav

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Jul 27, 2026

Consumer

Tiv Taam Transformation: Integrating 'Mizrah u-Ma'arav' and Expanding in Rishon LeZion

Tiv Taam is integrating the 'Mizrah u-Ma'arav' food brand into 10 of its stores. Simultaneously, the chain is opening a new branch in western Rishon LeZion with an investment of 6 million shekels.

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