Media Market
Found 3 recent publications
A market-disrupting event: the yes advertising model has officially launched
yes is launching a new advertising model in VOD, with ads before content and during pauses. Partner reveals electricity consumption records, Fireblocks recruits a former US SEC official, and the Israeli Basketball Hall of Fame is inaugurated.
"Merit has no involvement in the management of Reshet 13"
Alon Tal, CEO of the Merit fund, clarifies the investors' role in the Reshet 13 acquisition. He emphasizes that the project is a business investment rather than a political tool and denies any direct management involvement pending regulatory approval.
Media Market Drama: i24NEWS Challenges State in Supreme Court
The new Hebrew news channel has sharply criticized the state's request for an extension at the Supreme Court. i24NEWS argues that the ongoing freeze of the Communications Law prevents it from reaching hundreds of thousands of viewers on HOT and YES platforms.