Liminal

The Femina Group has launched Liminal, a new loungewear and lifestyle brand, backed by a 3 million NIS investment in 2026. The brand opened its e-commerce site and its first physical store at Azrieli Ayalon Mall in Ramat-Gan.

Starring Sapir Avisaror: The photoshoot for the campaign of the new brand Liminal by Femina took place, revealing plans to expand in Israel and open 15 new branches with an investment of millions.

The lingerie group Femina is expanding and launching a new lifestyle and homewear chain with an investment of approximately 3 million shekels.

The Femina Group is expanding its operations and launching the homewear brand Liminal with an investment of approximately 3 million shekels. The first store will open in September at the Ayalon Mall, alongside an online store. The company plans to open 10–15 branches across the country within the next 3 years.