Kimberly-clark

Kimberly-Clark and other major baby brands in Israel have implemented a second wave of shrinkflation, reducing diaper counts per package by up to 16% while keeping prices steady.

Arbex, the new international company formed by the strategic partnership of Kimberly-Clark and Suzano, has officially launched in Israel. Liat Kedar-Feigin has been appointed as the CEO for the local market.

Arbex, the new international corporation formed by Kimberly-Clark and Suzano, is launching operations in Israel. The company will now manage the marketing of Kleenex, Lily, Molt, Nicol, and Shmurat Teva, while Huggies, Kotex, and Depend remain under Kimberly-Clark.